Nuta.ID

IDENTITY ORBIT™ · CROSS-INDUSTRY · ML-READY

Identity Orbit: a new framework for enterprise unification.

Nuta.ID is a neutral identity layer that lets airlines, e-commerce, fintech and more recognize the same person across products, brands, and platforms — without centralizing raw PII or locking into any single cloud.

Join the Early Access List How it works

Built for 250M+ profiles, millions of daily events, and products that need both trust and speed.

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airlines
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fintech
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What is Nuta.ID?

Nuta.ID is an identity engine that builds a portable customer graph across business lines and even industries. The same traveler booking a flight, renting a car, and buying headphones online can be understood as one person — with rules that you control and data that stays inside your perimeter.

Cross-Platform, Cross-Industry

Link identities across airlines, e-commerce, loyalty, and internal tools without forcing everyone into one datastore or one vendor.

Deterministic + ML Resolution

Start with clear rules (emails, IDs, devices) and layer in ML-based matching for fuzzy cases when you’re ready — the engine is built for both.

On-Prem First, Cloud Connected

Run close to your data — in your DC or VPC — and stream only the signals or aggregates you choose to clouds like AWS, GCP, or Azure.

IDENTITY ORBIT™

Identity Orbit — a new way to think about customer identity.

Instead of brittle rules or black-box graphs, Identity Orbit models every person as a set of orbits around your business — from hard identifiers to soft behavioral signals — all governed by privacy-first controls.

Orbit-based confidence layers

  • Core orbit: deterministic matches (loyalty IDs, booking numbers, verified emails).
  • Inner orbit: strong probabilistic signals (fuzzy email, device fingerprints, addresses).
  • Outer orbit: behavioral patterns across apps, brands, and channels.
  • Anomaly orbit: edge cases that need ML review instead of silent auto-merge.

Patentable building blocks

  • Orbit‑proximity scoring for identity consolidation across brands and industries.
  • A universal, vendor‑neutral ID that works without exposing raw PII.
  • Privacy‑preserving linking using salted transforms and short‑lived linkage tokens.
  • An extensible “customer resonance” score that blends identifiers, behavior, and time.

Designed for real enterprises

  • Works across travel, retail, fintech, and beyond — not just one vertical.
  • Optional ML embeddings for similarity, drift, and split/merge detection.
  • On‑prem friendly architecture: keep data where it lives, share only what’s necessary.
  • Clear audit trails for every link, unlink, and “do not merge” decision.

Identity Orbit is not a CDP, not a login system, and not just a graph. It’s a new technical framework for enterprise‑wide identity unification — built to be patentable, governable, and deployable in the real world.

Why teams choose Nuta.ID

  • 🌐 A single, governed identity layer that works across business units, brands, and even external partners without sharing raw PII.
  • ⚡ Designed for 250M+ customer records and millions of daily events with low-latency lookups for fraud, personalization, and customer support.
  • 🧠 ML-ready by design: plug in your own models for risk scores, similarity, or next-best-action — Nuta.ID handles the entity graph and features.
  • 🛡️ Privacy-by-architecture: tokenization, hashing, and per-tenant rules so each company keeps control of what can be joined and what can never leave.

Built for builders who care about scale and control.

Nuta.ID will ship with SDKs, recipes, and a transparent data model, so your team can prototype locally on a laptop, then scale to on-prem clusters or cloud in days — not quarters.

Cloud-Neutral APIs

REST + streaming endpoints that work the same whether you deploy on bare metal, Kubernetes, or your preferred cloud.

Event-Driven by Default

Ingest identity events from queues, logs, or streams. Keep your existing Kafka, Kinesis, or MQ — Nuta.ID just listens.

Configurable Matching Policies

Express how aggressive or conservative linking should be across domains, with audit trails for every merge, split, or “don’t touch this” decision.

Be the first in orbit.

We’re working with a small group of early partners across travel, e-commerce, and financial services. If you’re trying to solve identity once — and keep it yours — we’d love to talk.

No spam. No sales sequences. Just an occasional note when we ship something that genuinely moves identity forward.